Digital marketing tips: You have 10 seconds before I leave your webpage

Posted by on Jun 19, 2014 in Tips | No Comments

“It’s clear ….that the first 10 seconds of the page visit are critical for users’ decision to stay or leave. The probability of leaving is very high during these first few seconds because users are extremely sceptical, having suffered countless poorly designed web pages in the past.” It’s probably even less than 10 seconds for many of […]

Deciding on the most important factors for organic search marketing

Posted by on Apr 15, 2014 in SEO, Tips, Uncategorized | No Comments

So. SEO. A million things to remember. Where do I start? Many of the corporate marketing teams that I have met this year seem to have a good understanding of what SEO is all about. However, there seems to be a common confusion around the importance of individual SEO factors. This excellent periodic table from Search Engine Land […]

Digital marketing tips: What should I measure?

Posted by on Apr 16, 2013 in Tips | No Comments

This post is actually a prelude to another post from whom I refer to as my analytics superhero Avinash Kaushik. Many organisations especially in the professional services sector that I am aware of are still very much obsessed with the number of visits as the key performance indicator for their digital marketing. If the numbers […]

Digital marketing tips: Don’t make me think – a classic book on web usability

Posted by on Mar 25, 2013 in Tips | No Comments

Don’t Make Me Think: A Common Sense Approach to Web Usability is a fantastic book by usability expert Steve Krug. This is the best book on usability that I have come across in my career and despite being published in 2005 – it is still very relevant to today. Old is gold as they say. Steve […]