Digital marketing tips: Show me your friends and I’ll show you who you are

Posted by on Aug 21, 2013 in Tips | No Comments

“Show me your friends and I’ll show you who you are” Anon This ancient Chinese proverb nicely sums up my key thought for you. We’re frequently invited to “connect” with people on social networks and sometimes to save ourselves time we just accept the request without much thought. Your online connections have a direct impact […]

Digital marketing tips: Get a profile picture

Posted by on Aug 5, 2013 in Tips | No Comments

The message is in the heading. That’s all I have got to say today! OK maybe a few more words… Time and time again I keep seeing so many social media profiles (mainly Twitter and LinkedIn) without photos. I know it’s cringing to have your photo up but then you have to ask yourself why […]

Digital marketing tips: Keeping it private on LinkedIn

Posted by on May 13, 2013 in LinkedIn, Tips | No Comments

The most popular question that I am continually asked when running a LinkedIn workshop is “How do I stop people from seeing what I do?” This question almost goes against what LinkedIn is about, i.e. being a social network! However I guess, as with everything there is a balance. You don’t want to be the […]

Digital marketing tips: Telling people exactly what you do on LinkedIn

Posted by on Mar 15, 2013 in Tips | No Comments

A very quick Friday tip.  If your job titles on LinkedIn comprise of company jargon or just don’t make sense to anyone and you want to be found on LinkedIn  – you need to change them now! I am sure you have seen the Head of “I don’t know what you are talking about”, “I […]

3 things – Hewlett Packard, Starbucks and Dun & Bradstreet

Posted by on Mar 8, 2013 in 3 things | No Comments

Here are my 3 things for this week. Hold on….what on earth are 3 things? Reminder from the last post HP using LinkedIn groups HP’s personal systems group – essentially the desktop and laptop business unit wanted to get into the SMB (small and medium-sized) business market. They decided to use a LinkedIn group as […]