Search marketing in Plain English: Cloaking

Posted by on Sep 19, 2014 in Plain English, SEO | No Comments

Continuing our posts on explaining search marketing in plain English – let’s look at cloaking. Cloaking is essentially when data (images, text etc) is presented to the search engine in a different way to the human visitor, i.e. Google sees the content as “BMW cars” but you as the website visitor are actually seeing a page on […]

Search marketing in Plain English: Ranking

Last week, we touched on crawling and indexing and this week we’ll look at what happens after that crawl and index of your webpages – the ranking. Ranking is essentially when you’ve typed in your search query, the search engine goes into its index to find pages that match and delivers you results in order […]

Search marketing in Plain English: Crawling and Indexing

Posted by on Jul 7, 2014 in Plain English | No Comments

Putting some clarity around the frequently used terms in search marketing is something I’d like to do more regularly and we’ll kick off this week with crawling and indexing. Crawling Can you imagine an infinite number of spiders making their way across an infinite number of webs? The spiders start with one web, which connects […]