Search marketing in Plain English: Ranking

Last week, we touched on crawling and indexing and this week we’ll look at what happens after that crawl and index of your webpages – the ranking. Ranking is essentially when you’ve typed in your search query, the search engine goes into its index to find pages that match and delivers you results in order […]

Search marketing in Plain English: Crawling and Indexing

Posted by on Jul 7, 2014 in Plain English | No Comments

Putting some clarity around the frequently used terms in search marketing is something I’d like to do more regularly and we’ll kick off this week with crawling and indexing. Crawling Can you imagine an infinite number of spiders making their way across an infinite number of webs? The spiders start with one web, which connects […]

Digital marketing tips: Google Trends

Posted by on May 14, 2014 in Tips, Uncategorized | No Comments

  The what Google Trends gives you a snapshot of the interest around a particular keyword over time. The tool shows you the degree of interest and not absolute numbers around how many people searched for it. It is not It is not a sophisticated SEO or PPC tool such as my current favourite SEMRush. For […]

Deciding on the most important factors for organic search marketing

Posted by on Apr 15, 2014 in SEO, Tips, Uncategorized | No Comments

So. SEO. A million things to remember. Where do I start? Many of the corporate marketing teams that I have met this year seem to have a good understanding of what SEO is all about. However, there seems to be a common confusion around the importance of individual SEO factors. This excellent periodic table from Search Engine Land […]