Digital marketing tips: LinkedIn relationships

Posted by on Jun 12, 2014 in LinkedIn, Productivity | No Comments

LinkedIn have recently added functionality that can help you manage your relationships just that little bit easier.   On each your connection’s page – you will see a tab called Relationship and within that tab there are 4 areas that you can complete: Notes: general notes about that person Reminder: set alerts for when you’d […]

Posting without purpose

Posted by on May 20, 2014 in Views | No Comments

The message from Superman and Batman is quite simple: Be relevant. Be of value. Be engaging. Otherwise your purpose is lost no matter who you are. This should apply to your marketing as a whole not just social media. p.s. I’d recommend watching the video – pretty funny

Digital marketing tips: Keeping it private on LinkedIn

Posted by on May 13, 2013 in LinkedIn, Tips | No Comments

The most popular question that I am continually asked when running a LinkedIn workshop is “How do I stop people from seeing what I do?” This question almost goes against what LinkedIn is about, i.e. being a social network! However I guess, as with everything there is a balance. You don’t want to be the […]

Digital marketing tips: Telling people exactly what you do on LinkedIn

Posted by on Mar 15, 2013 in Tips | No Comments

A very quick Friday tip.  If your job titles on LinkedIn comprise of company jargon or just don’t make sense to anyone and you want to be found on LinkedIn  – you need to change them now! I am sure you have seen the Head of “I don’t know what you are talking about”, “I […]

3 things – Hewlett Packard, Starbucks and Dun & Bradstreet

Posted by on Mar 8, 2013 in 3 things | No Comments

Here are my 3 things for this week. Hold on….what on earth are 3 things? Reminder from the last post HP using LinkedIn groups HP’s personal systems group – essentially the desktop and laptop business unit wanted to get into the SMB (small and medium-sized) business market. They decided to use a LinkedIn group as […]