Digital marketing tips: Being mindful of the F-shape for email marketing

Posted by on May 1, 2014 in Tips, Uncategorized | No Comments

Humans are predictable. You probably already knew this. And this is especially true when they read web content. Many moons ago (2006 to be precise), Nielsen conducted some research that concluded that “users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe”. What does this mean for your […]

Digital marketing tips: SPAM words to avoid in your email marketing

Posted by on Apr 28, 2014 in Tips | No Comments

!!! $$$ 100% free. Act now. ALL CAPITALS. All natural. As seen on. Bad credit. Are your marketing e-mails continually being thrown into your client’s/prospect’s SPAM bin? There are plenty of factors (wonderful post on this by Mailchimp) to think about but have you really thought about the basics like your subject lines and actual […]