Search marketing in Plain English: Ranking

Last week, we touched on crawling and indexing and this week we’ll look at what happens after that crawl and index of your webpages – the ranking. Ranking is essentially when you’ve typed in your search query, the search engine goes into its index to find pages that match and delivers you results in order […]

Easy to forget the who

Posted by on May 16, 2014 in Uncategorized, Views | No Comments

“The competitors are doing it.” “We need to do something new and exciting.” “We have budget to spend.” “We need to please the CEO.” The above and many other reasons are why we end up doing digital marketing. It is very easy to forget who you are creating your website or writing tweets for. Who […]

Digital marketing tips: Google Trends

Posted by on May 14, 2014 in Tips, Uncategorized | No Comments

  The what Google Trends gives you a snapshot of the interest around a particular keyword over time. The tool shows you the degree of interest and not absolute numbers around how many people searched for it. It is not It is not a sophisticated SEO or PPC tool such as my current favourite SEMRush. For […]

Digital marketing tips: Being mindful of the F-shape for email marketing

Posted by on May 1, 2014 in Tips, Uncategorized | No Comments

Humans are predictable. You probably already knew this. And this is especially true when they read web content. Many moons ago (2006 to be precise), Nielsen conducted some research that concluded that “users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe”. What does this mean for your […]

Deciding on the most important factors for organic search marketing

Posted by on Apr 15, 2014 in SEO, Tips, Uncategorized | No Comments

So. SEO. A million things to remember. Where do I start? Many of the corporate marketing teams that I have met this year seem to have a good understanding of what SEO is all about. However, there seems to be a common confusion around the importance of individual SEO factors. This excellent periodic table from Search Engine Land […]