Digital marketing tips: HootSuite – old but definitely gold

Posted by on May 6, 2014 in Tips | No Comments

For no apparent reason (other than stupidity) I have not been using Hootsuite since the start of this year. For want of better description, HootSuite is a “social media management tool”. I started again last week and realised what I’d been missing out on. This post in my normal fashion is extremely short as I’d […]

Digital marketing tips: Being mindful of the F-shape for email marketing

Posted by on May 1, 2014 in Tips, Uncategorized | No Comments

Humans are predictable. You probably already knew this. And this is especially true when they read web content. Many moons ago (2006 to be precise), Nielsen conducted some research that concluded that “users often read Web pages in an F-shaped pattern: two horizontal stripes followed by a vertical stripe”. What does this mean for your […]

Digital marketing tips: SPAM words to avoid in your email marketing

Posted by on Apr 28, 2014 in Tips | No Comments

!!! $$$ 100% free. Act now. ALL CAPITALS. All natural. As seen on. Bad credit. Are your marketing e-mails continually being thrown into your client’s/prospect’s SPAM bin? There are plenty of factors (wonderful post on this by Mailchimp) to think about but have you really thought about the basics like your subject lines and actual […]

Deciding on the most important factors for organic search marketing

Posted by on Apr 15, 2014 in SEO, Tips, Uncategorized | No Comments

So. SEO. A million things to remember. Where do I start? Many of the corporate marketing teams that I have met this year seem to have a good understanding of what SEO is all about. However, there seems to be a common confusion around the importance of individual SEO factors. This excellent periodic table from Search Engine Land […]

Everything else is secondary

Posted by on Jan 6, 2014 in Uncategorized, Views | No Comments

First day back at work for a lot of us and I’d like to take this opportunity to wish you a very happy new year. A quick share if I may. Every year about this time I re-watch video of Steve Jobs addressing the students at Stanford and the following words provide me with the […]