40% of users have turned to a competitors’ site after a bad mobile experience.
That is every 2 in 5 customers.
This is just a loud reminder (if you deserve it) to tell you that mobile cannot be sidelined anymore.
57% of users say they won’t recommend a business if they have poorly designed mobile site.
I am tired of hearing that only a small percentage of traffic to your company site is via mobile. What if that small percentage is the bulk of your next year’s turnover?
At a very minimum, you have to provide a clean mobile experience. By that I mean a site that presents me what you do, what’s in it for me and what you want me to do next – in a clear and concise way.
A site in plain text if you have to. The frills and thrills can come later but for now stop ignoring mobile and focus on the basics.