So. SEO. A million things to remember. Where do I start?
Many of the corporate marketing teams that I have met this year seem to have a good understanding of what SEO is all about. However, there seems to be a common confusion around the importance of individual SEO factors.
This excellent periodic table from Search Engine Land will really help you understand the relative “weighting” of each factor and how it contributes to your overall search marketing effectiveness.
So good that I have printed it off in poster format for my office!