Digital marketing tips: Show me your friends and I’ll show you who you are

Posted by on Aug 21, 2013 in Tips | No Comments

“Show me your friends and I’ll show you who you are” Anon

pencilThis ancient Chinese proverb nicely sums up my key thought for you.

We’re frequently invited to “connect” with people on social networks and sometimes to save ourselves time we just accept the request without much thought.

Your online connections have a direct impact on how people perceive your digital profile so my plea to you would be to question:

WHY you are on the channel?

  • Is it to make friends? Is it to do business? Is it to share your knowledge? Is it to keep in touch with family

WHO you are connecting with?

  • Do you actually know them? If not, are they credible? Do you have something in common? Are they relevant to why you  are on the channel in the first place?

If I don’t know you – I am going to find out about whom you know to help me paint a picture of you.

Will your connections help or hinder your picture?

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